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Privacy Policy

Last updated: April 2026 · Effective for visits to buildwisemedia.com

1. Who we are

Buildwise Media LLC ("Buildwise Media," "we," "us") operates buildwisemedia.com and provides marketing operations services to client businesses. We're based in Atlanta, Georgia. Our company contact email is hello@buildwisemedia.com.

2. What we collect

When you visit buildwisemedia.com we collect:

  • Usage data — pages visited, referrer, device type, approximate location (city/region from IP), interaction events. Collected via Google Analytics 4, Google Tag Manager, and Microsoft Clarity.
  • Advertising data — when you click an ad, basic conversion signals are collected via Meta Pixel and Meta Conversions API to measure campaign effectiveness.
  • Form data — when you book a discovery call, we collect the information you provide (name, email, business details). Booking is processed by Cal.com, our scheduling sub-processor.
  • Cookies — first-party cookies for attribution (`_bwm_attribution`) and third-party cookies set by the analytics tools above.

3. Sub-processors

We share limited data with the following sub-processors strictly to operate the website and conduct outreach:

  • Google LLC (Google Analytics 4, Google Tag Manager) — analytics infrastructure
  • Microsoft Corporation (Microsoft Clarity) — session replay and heatmap analytics
  • Meta Platforms, Inc. (Meta Pixel, Meta Conversions API) — advertising attribution
  • Cloudflare, Inc. — content delivery, hosting, DDoS protection
  • Cal.com, Inc. — appointment scheduling on book.buildwisemedia.com
  • Resend, Inc. — transactional email delivery for booking confirmations
  • Supabase, Inc. — backend data storage for CRM and operational logs
  • Anthropic, PBC (Claude API) — AI-assisted content production internal to BWM operations

Each sub-processor is contractually obligated to protect data per its own privacy policy and applicable data protection law.

4. How we use it

We use the data above to: operate and improve the website; measure campaign performance; respond to discovery-call requests; comply with legal obligations. We do not sell personal data, ever.

5. Your rights (GDPR, CCPA)

If you're in the EU/UK or California, you have the right to access, correct, delete, port, or object to the processing of your personal data. To exercise any of these rights, email hello@buildwisemedia.com with the subject line "Data Request." We respond within 30 days.

You can opt out of analytics tracking at any time using a browser-level Do Not Track setting or by clearing cookies for this site.

6. Retention

Analytics data is retained for 14 months (Google Analytics default). Form submissions and discovery-call records are retained for 7 years to satisfy financial-record-keeping obligations. You can request earlier deletion via the contact above.

7. Changes to this policy

We update this policy when our data practices change. The "Last updated" date at the top reflects the most recent revision.

8. Contact

Privacy questions: hello@buildwisemedia.com